Pharmaceutical advertising

Running head: PHARMACEUTICAL ADVERTISING

Direct-to-Consumer Pharmaceutical Advertising

Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...

Standards for pharmaceutical advertising in Canada.

R Cooper and David Schriger report their analysis of original research cited in pharmaceutical advertisements appearing in medical journals published in the United States. However, the standards for advertisements in US medical journals differ from those for Canadian ones. Almost all of the advertisements appearing in the latter are reviewed and precleared by the Pharmaceutical Advertising Advi...

Direct to consumer advertising in pharmaceutical markets.

We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) patient visits. Physicians perfectly observe the patients' type (of illness), but rely on informat...

Killing me softly: myth in pharmaceutical advertising.

Although the influence of research onmedical practice has become a key concern, the influence of pharmaceutical advertising in medical journals has received little attention. There is evidence that advertising influences doctors’ behaviour more than they might think. Important pockets of research exist in this area but tend to focus on the scientific validity of the text and rarely give much at...